Privacy policy

At Buython, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and how we protect it when you visit or shop through our website.

This policy is intended to reflect applicable Indian data-protection requirements, including the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025. The Rules were notified by the Ministry of Electronics and Information Technology on November 14, 2025, with certain provisions coming into effect in phases.

1. Information We Collect

When you visit our website, place an order, or contact us, we may collect:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order and purchase details
  • Payment-related information
  • Customer-service communications
  • Device and browser information
  • IP address and website usage information

We aim to collect information that is reasonably necessary for providing our products and services.

2. How We Use Your Information

We may use your information to:

  • Process and fulfil your orders.
  • Arrange shipping and delivery.
  • Process payments, cancellations, returns, and refunds.
  • Provide customer support.
  • Send order confirmations and delivery updates.
  • Improve our website, products, and services.
  • Prevent fraud and unauthorized activity.
  • Communicate important service-related information.
  • Send promotional communications where permitted and applicable.
  • Comply with legal and regulatory requirements.

The DPDP framework emphasizes clear information about what personal data is collected and the purposes for which it is processed.

3. Payment Information

Payments may be processed through secure third-party payment gateways.

Buython does not intend to store complete credit/debit card numbers, CVV details, or banking credentials on its own systems unless specifically stated otherwise.

Payment information may be handled by the relevant payment provider according to its own privacy and security practices.

4. Cookies

Our website may use cookies and similar technologies to:

  • Keep the website functioning properly.
  • Remember preferences.
  • Understand website usage.
  • Improve website performance.
  • Support analytics and marketing activities where applicable.

You may control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

5. Sharing of Information

We may share necessary information with trusted third-party service providers that help us operate our business, including:

  • Payment processors
  • Courier and logistics partners
  • Website and hosting providers
  • Analytics providers
  • Customer-support providers
  • Marketing and advertising service providers, where applicable

We may also disclose information when required by law, legal process, government authorities, or when necessary to protect our rights, customers, or services.

We do not sell your personal information as a standalone product.

6. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

7. Data Retention

We retain personal information only for as long as reasonably necessary for purposes such as:

  • Fulfilling orders
  • Maintaining business and transaction records
  • Providing customer support
  • Resolving disputes
  • Preventing fraud
  • Meeting applicable legal obligations

When information is no longer required, it may be deleted or otherwise handled in accordance with applicable requirements.

8. Your Privacy Rights

Subject to applicable law and its implementation, you may have rights concerning your personal information, including the ability to:

  • Request information about how your personal data is processed.
  • Request correction of inaccurate information.
  • Request deletion of personal information where applicable.
  • Withdraw consent where processing is based on consent.
  • Raise concerns regarding the processing of your personal information.

The DPDP Act provides for consent to be clear and informed and recognizes the right to withdraw consent where consent is the basis for processing, subject to applicable requirements.

To exercise an applicable privacy right, contact us using the details below.

9. Marketing Communications

Where permitted, Buython may send promotional communications about products, offers, or updates.

You may opt out of promotional communications by using the unsubscribe option provided in the communication or by contacting us.

Transactional messages, such as order confirmations, payment notifications, and delivery updates, may still be sent when necessary to fulfil your order.

10. Third-Party Links

Our website may contain links to third-party websites or services.

Buython is not responsible for the privacy practices, security, or content of independent third-party websites. We recommend reviewing their privacy policies before providing personal information.

11. Children's Privacy

Our website is not intended to knowingly collect personal information directly from children without appropriate authorization.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the situation and take appropriate action.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, services, or applicable legal requirements.

Any updated version will be published on this page with a revised effective date.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Buython
Email: support@buython.in